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Steven's Experience Map
Steven's Speaking Profile
Creating A Powerful Corporate Brand
Steven is a leading marketing strategist, positioning specialist, consultant, and author whose 35-year marketing and sales career in Asia/Pacific and Australia has covered a wide variety of fields, ranging from consumer electronics to publishing and from a national airline to personal financial products.
Steven consults on a regular basis to companies in the financial services, education, industrial products, consumer products, restaurants, petroleum, publishing and hospitality fields and serves as a Non-Executive Director in both the profit and non-profit sectors.
A dynamic, enthusiastic and entertaining presenter, he is consistently scored in the highest percentiles by audiences and seminar participants.
Throughout his career Steven has been heavily involved in professional and community organizations, ranging from the American Business Council and various committees of the Singapore Tourist Promotion Board in Singapore to the International Wine and Food Society. His professional involvement has included:
▪ Honorary Fellow, Australia Sales and Marketing Institute
▪ Graduate Member, Australian Institute of Company Directors
▪ Chairman, Sports Taekwondo Australia
▪ Deputy Chairman, Tourism Macedon Ranges
▪ Chairman, Strategic Advisory Group for Economic Sustainability, Macedon Ranges Shire, Victoria, Australia
▪ Member, McKinsey Quarterly Online Executive Panel
▪ Member, Qantas Customer Advisory Panel
▪ Member, BusinessWeek Alliance/Market Advisory Board
▪ Member, Forbes Advisory Panel
He was also one of the international judges for the 2004 and 2005 Globes Awards program of the Marketing Agencies Association Worldwide.
Steven consults on a regular basis to companies in the financial services, education, industrial products, consumer products, restaurants, petroleum, publishing and hospitality fields and serves as a Non-Executive Director in both the profit and non-profit sectors.
A dynamic, enthusiastic and entertaining presenter, he is consistently scored in the highest percentiles by audiences and seminar participants.
Throughout his career Steven has been heavily involved in professional and community organizations, ranging from the American Business Council and various committees of the Singapore Tourist Promotion Board in Singapore to the International Wine and Food Society. His professional involvement has included:
▪ Honorary Fellow, Australia Sales and Marketing Institute
▪ Graduate Member, Australian Institute of Company Directors
▪ Chairman, Sports Taekwondo Australia
▪ Deputy Chairman, Tourism Macedon Ranges
▪ Chairman, Strategic Advisory Group for Economic Sustainability, Macedon Ranges Shire, Victoria, Australia
▪ Member, McKinsey Quarterly Online Executive Panel
▪ Member, Qantas Customer Advisory Panel
▪ Member, BusinessWeek Alliance/Market Advisory Board
▪ Member, Forbes Advisory Panel
He was also one of the international judges for the 2004 and 2005 Globes Awards program of the Marketing Agencies Association Worldwide.
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Steven's Speaking Expertise
45 Years of Experience
Branding, Brand Delivery
Author of a leading text that takes corporate branding beyond logos, names, and color systems. He has been instrumental in numerous corporate branding projects across a wide range of industries. He also is a sought after speaker on the topics of Corporate Branding and Corporate Image.
45 Years of Experience
Marketing - Specialised
A leading consultant to major organisations throughout Asia/Pacific, his focus is on helping companies make smarter strategic marketing decisions that produce solid market results. His firm specializes in marketing strategy, market and product development, customer retention programs, corporate image management, and branding strategies. He consults on a regular basis to companies in the financial services, hospitality and tourism industries, industrial products, consumer products, restaurants, petroleum, and publishing fields.
