Rajesh is a well known and widely acknowledged Retail and Shopper Behaviour expert who has been an integral part of the transformation of Indian Retail. He along with his team has successfully introduced several modern retail formats in India starting with supermarkets in the mid 90’s and various other mass merchandise, lifestyle and specialty stores.

His expertise stems from having handled varied functional roles, especially the marketing and customer service function at a CXO level. Rajesh has been involved with strategy formulation as also the roll out and execution for multiple start ups. His keen understanding of shopper behavior has played an important role in the successful launch of the various formats and stores. Apart from this, he also has international retail exposure with MAKRO - UK and Walmart’s UK subsidiary – ASDA.

Rajesh’s toughest challenge and also the most successful one he has handled is to have influenced consumer mindset, with regard to grocery shopping, in a market dominated by traditional formats. This is largely due to his in-depth understanding of consumer and shopper behavior as also his consistent capability to plan and execute customer centric programs which have been cost effective.

He is a prolific writer, having written several articles and case studies for leading publications. He is also the author of one of India’s first hands-on book on Indian retail.

He is now very active in the knowledge space and is engaged in sharing his extensive expertise through Strategic Consulting assignments and Training programs. As part of his knowledge sharing initiatives, he has authored a practical, actionable book about career success, which is based on his personal learning from his successful career. He also conducts career success enhancing programs based on his book.