Mike B. MSc, Dip DM, F IDM, ARCS is an internationally recognised lecturer and consultant in Marketing with a specialism in Digital Marketing. He has a BSc (Mathematics) and MSc (Social and Economic Studies) from Imperial College, London.

Over a 30-year business and academic career he has worked at Procter & Gamble and held senior roles at top global Advertising Agencies including Wunderman/ Y&R, Euro RSCG (Havas) and Interpublic (IPG). He was Head of Digital for EMEA at Jack Morton Worldwide before becoming a freelance consultant and lecturer. He has worked with many of the world’s top brands, including Coca-Cola, McDonald's, Ford, Honda, Hyundai, Nestle, Xerox, Monsanto, JP Morgan and GSK.

Mike has taught Undergraduates and Postgraduates at Hult International Business School, London and is a visiting lecturer and MSc Assignment Supervisor at the University of Warwick.

Over the last 12 months he has delivered Digital Marketing Training/ Keynote Presentations in over 20 countries. Mike is a Senior Examiner at the UK Chartered Institute of Marketing, Course Director on The IDM Diploma in Digital Marketing and he runs his own Digital/ Content Marketing Consultancy.

Mike is the Author of on Integrated Direct Marketing and of investment in digital marketing.