Professor Sattar B. is Chief Executive Officer of the The Company .

Prof Sattar B. is also concurrently the Strategic Advisor & Member of International Professional Managers Association (IPMA) Board of Trustees and Governing Council, the Managing Director and C-Suite Master Executive Coach with Executive Development Associates(EDA) Asia Pacific and a Senior Advisor & Master Facilitator with Cegos Asia Pacific.

CEE in collaboration with EDA partners with our clients to create a customized talent management and succession planning program that aligns with their organization’s vision and accelerates their strategy execution.

Prof Sattar B. is an Adjunct Faculty of Harvard Business Publishing Corporate Learning who partners with clients to create world-class leadership development solutions for managers at all levels in global organizations and governments.

He is a member of the Duke Corporate Education (CE) Global Learning Resource Network (GLRN). The Financial Times and Business Week continue to rate Duke CE as the world’s #1 provider of customized corporate education services.

He is also a member of Frontier Strategy Group’s Expert Advisory Network (EAN) for Human Capital and Talent Management issues in Asia Pacific advising CEOs and CHROs of global and regional organisations.

He was the immediate Past Co-Chair of the Human Capital Committee of the American Chamber of Commerce in Singapore (AmCham Singapore).

He has over 30 years’ international business management experience, including 20 years in executive coaching, group facilitation, and leadership development and training with global management consulting firms. In addition to his business and consulting career, Prof Sattar B. has over 15 years of concurrent academic experience as an Adjunct Professor teaching senior executives international business strategies and human resource courses at various leading universities. He is currently the Adjunct Professor with Curtin Graduate School of Business and the Paris Graduate School of Management (PGSM).

Prof Sattar B. is currently a Member of the Editorial Board of The International Professional and Applied Management Review and The International Journal of Professional Management.

Prof Sattar B. has assumed various senior management roles including that of Managing Director and Talent Management & Executive Coaching Practice Leader for DBM Asia Pacific.

His extensive talent management consulting engagement experience includes global talent design and implementation for development High Potentials for organisations across various industries. In these projects, he worked closely with executive-level leaders in the development of Competency Frameworks leading to the Competency-based Performance Management, Talent Management and Succession Planning Strategy creating alignment, consistency and a common approach, across the global corporate functions.

He was also the Global Information Services (GIS) Business Unit Leader with Mercer HR Consulting. Prior to joining Mercer, he was the Head of Hay Learning Services and Senior Consultant of Organisational Effectiveness/Leadership Development with The Hay Group. He has also assumed senior leadership roles in business development and consulting with The Forum Corporation and Mercuri International with a focus on leadership development, customer service excellence and sales force effectiveness.

Prof Sattar B's passion for people and culture is about creating an environment where employees are valued and emotionally engaged in the business. He has successfully worked with extensive number of public and private organisations regionally and internationally specialising in people and culture through transformational change, starting with the ‘end’ in mind! He is an experienced facilitator and has spent many years developing leadership capability through the delivery of structured talent management, leadership development programs including executive coaching.

He is especially skilled at helping executives work through leadership transition issues, whether individually or systemically. As a seasoned coach, he truly cares about others, listens with an open mind, and adds value in unexpected ways. His approach to executive coaching encourages new insights into the key capabilities and unique strengths needed to sustain practical behavioural change over time, resulting in the executive’s enhanced self-awareness, better decision making, and continuous performance improvement.

Prof Sattar B. is an astute advisor to executives who need to know how they are perceived and want to focus on what is most important in their professional and personal lives. He has coached a range of leaders, from CEOs, to senior vice presidents, and high potential managers. His current work in organisations focuses on encouraging individual initiative and leadership from a systemic perspective in order to achieve clearly defined business results. His specialty is effectively linking people processes to business outcomes.

He is a Key Note Speaker at international and regional Conferences, Workshops and Seminars on the following themes: Talent Management; Executive Leadership Development, Employee Engagement and Managing across Generational Gap, Strategic Human Resource Management, and Talent Management & Succession Planning. He is a Contributing Author on the Chapter “Maximizing the Potential of Future Leader” for the Book “Maximizing the Potential of Future Leader - Coaching in Asia ”. He has published extensive series of contemporary articles on topics such as Talent Management, Leadership Effectiveness, Strategic HR/OD, Career Management and Executive Coaching in the “The Straits’ Times”, “Singapore Business Review”, “Today’s Manager” and “Human Capital” magazine.

He has also been interviewed in leading international business publication (International Business Review) and international (Talent Management Excellence) as well as regional HR publications (HRM Asia). Prof Sattar B. appeared regularly on MediaCorp’s Radio’s 93.8FM Live and Channel NewsAsia as a studio guest.

He is a Graduate of Corporate Coach U and a Licensed Coaching Clinic Facilitator. He is certified in the administration and application of various psychometric instruments including the Extended DISC® System, Myers-Briggs Type Indicator™ (MBTI), Bar-On EQ 360™ and EQ-i™. He is also certified in the administration and application of the MRG’s suite of instruments including “Leadership Effectiveness Analysis™” (LEA 360 Assessment tool) and “Strategic Leadership Development”. He is also accredited in the administration and application of the Benchmarks® and Skillscope® Profiling Instruments.

He holds an Executive MBA and a Bachelor in Business Administration (Marketing). His Doctoral Research is on ‘The Impact of Executive Coaching on the Personal & Professional Development of Leaders”.

Prof Sattar B. is a Fellow of International Professional Managers Association (IPMA) and The Chartered Institute of Marketing (CIM). He is a Professional Member of the Society of Human Resource Management (SHRM) and the Chartered Institute of Personnel and Development (CIPD). He is also a Practicing Member of the International Coaching Federation (ICF) and International Association of Coaching (IAC).

He is very well regarded by his clients for his practical "how to" approach and for his ability to communicate with his audiences and to make workplace learning a fun and pleasurable experience. Married with 2 children, he believes strongly in work-life balance and is highly dedicated and committed to achieving his goals.